It seems like just yesterday that Rise of the Tomb Raider was announced and the internet went crazy over its deal with Xbox to appear on the Xbox One first, but we’re just a few months out from its release on the 10th of November. What has taken me by surprise is the fact that even though the Bethesda’s colossal title Fallout 4 has also claimed that date as its own, Rise of the Tomb Raider has stuck firm to the date. So we ask you, can Rise of the Tomb Raider Thrive Against Fallout 4?
Let’s get this out of the way right now, I’m a huge fan of Tomb Raider. I think the direction this re-imagining of the series is headed is a great one and I cannot wait to see what the future holds for it. The purpose of this piece is not to bash the game, or complain that it has exclusivity, but to discuss the decision of taking on one of the biggest titles of 2015.
In video games, headlines are everything and press is everything. You want the media to solely focus on the release of your game for a few days, or a week, be that through reviews or let’s plays. This is where RotTR is making me scratch my head. Why go up against such a huge title when your game will already have fragmented audience due to its exclusivity?
Fallout 4 will dominate headlines for the week leading up to its release and the week of release. Yes sites will publish and push their Rise of the Tomb Raider reviews, but the big numbers are going to come from things like “Fallout 4 Review” or “Fallout 4 Pip Boy Unboxing.”
This is just a weird move for me, I want to see RotTR succeed because the developers behind it are creating bad ass games, but I really question why this game can’t move its release a week back. Yes I know that it’ll cost some money to do so, but I think that money will be initially made up in terms of hype and sales.
Bethesda’s fans are intensely passionate and I can guarantee that Fallout 4 will explode on social media and all across the web. Do you really want the very first launch of your game to be in the shadow of another game? That cannot be good for business. I really think that the release date is pushed back a little bit, people who would not buy the game due to wanting to invest time into F4 will then pick up Tomb Raider.
In an industry where jobs are never guaranteed, I don’t want to see a group of good developers lose employees. I think avoiding November 10, 2015 at all costs is a must to get the most out of this title in terms of hype and sales. I know that Rise of the Tomb Raider will hit PlayStation 4 and PC eventually, so it will have another “launch”, but you only get to make a first impression once, I just hope that the folks behind this game realize that and plan accordingly.